This archive file of MKTG 310 Week 6 You Decide Solution comprises:
You work for a start-up that makes organic hummus! The product is quite delicious, but hummus appeals to a very wide-range of people and groups. Your new company could exhaust its resources trying to appeal to every group that may be a likely hummus consumer. It is your job as the marketing analyst to recommend a research strategy and approach to figure out which groups to target with your hummus.