The work MKT 450 Week 2 Discussion Questions And Summary includes answers of the following questions:
1. What are the goals of marketing research? Why is marketing research important?
2. What are types of buyers in the international marketplace? What are types of sellers in the international market place? Might sellers also be buyers? If so, how? If not, why not?
3. How might a market be segmented? Why is it important to segment a market? What is the difference between a segment and a niche?
and also Week 2 Summary.