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Ie Analysis

Internal Environmental Analysis/Strategy Analysis and Strategy Selection

Purpose:  This assignment is the second of three assignments.  Students will use the tools and concepts learned in the course and in previous business courses to develop an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market. 

Students also have the opportunity to review an organization’s objectives and goals and the key functional areas within the organization.  Performing an internal environment analysis helps assess a firm’s internal resources and capabilities and plays a critical role in formulating strategy by identifying a firm’s strengths to overcome weaknesses.  Students will then 1) assess long-term objectives, 2) identify and evaluate alternative strategies and 3) recommend strategies for a company to pursue.


In completing the assignment, students will perform research on the company from Assignment 1, answer the questions below in narrative form following the steps provided below:

Step 1:  Create a double-spaced, 12-point font Word or Rich Text Format (RTF) document.  The final product cannot be longer than 14 pages in length, which includes all tables and matrices but excludes the title page and reference page.

Step 2:  Review assignment grading rubric.

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