This pack of BUS 352 Week 2 Discussion Question 2 Customer Decision Process comprises:
For an online purchase, go through a sample customer decision process. Explain the points in the process where the vendor has an opportunity to add value. Be sure to answer the following questions:
a. How does value vary for a large purchase versus a smaller one?
b. Does adding value always cost money?
Explain your answer in 200 words. Respond to at least two of your fellow students